A: It depends on who you are...
If you’re a startup founder, these certificates are a great way to learn digital marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re a student, this certificates can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificates can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request.)
If you’re an agency (like us), this certificates is a tangible way to show that you are a Digital Marketing Specialist (in multiple categories), which could help you attract and retain better, higher-paying clients.